Creativity is a phenomenon as old as humankind - and maybe even older than that. The same holds true for creative writing. People must have written in a creative way ever since any type of writing system was invented. Creative story-telling dates even farther back to the beginning of oral literature and tradition. Here is how Wikipedia defines creative writing:

"Creative writing is considered to be any writing, fiction, poetry, or non-fiction, that goes outside the bounds of normal professional, journalistic, academic, and technical forms of literature. Works which fall into this category include novels, epics, short stories, and poems. Writing for the screen and stage, screenwriting and playwriting respectively, typically have their own programs of study, but fit under the creative writing category as well. "

Your definition of 'creativity'

Creativity is one of the eight competences of the 21st century students can develop in their life and at school!

Creativity is a way to express yourself and your talents!

Writing a collaborative run-on story